Trending topics for July, 2018:
1. Dealing with the heat of summer when exercising
2. Depression and exercise
3. Form, technique and specifics on alternatives to the back squat for strong legs, eg, front squat, Zercher squat, box squats, deadlifts, lunges, heavy carries
4. For your own social media feeds and content: focus on your trainees and how they are shaping up over the summer. Write specifically about places and people in your geography, eg, nothing wrong with encouraging people to go hiking or swimming as alternatives to the gym while the weather is good. This will build up more local awareness for you online and get you more foot traffic.